Business Marketing Home Study Course

Following the Business Marketing home study course you’ll be able to:

• Conduct market research
• Define customers needs, wants and desires
• Carry out a SWOT analysis
• Prepare a marketing plan
• Describe a range of marketing methods
• Evaluate the benefits of using different marketing media
• Compose purposeful advertising copy
• Understand how to use press releases, promotions and public relations
• Define the selling process
• Devise a telephone sales campaign
• List the benefits of keeping advertising records

Qualification

The Business Marketing home study course leads to the fully accredited award Certificate in Business Marketing - ASET Level 2. ASET is a leading UK awarding body recognised by the Qualifications and Curriculum Authority.

Course Syllabus

The course is divided up into three modules, as follows:

Module 1: Marketing Your Business

Why do market research
Who will be your typical customer
What will they want
Why will customers buy from you
How to do market research successfully
SWOT analyses
Your marketing plan

Module 2: Advertising & Promotion

Planning – position & strategy
Advertising a business
Promoting a business

Module 3: Personal Selling Skills

What is selling
Building blocks leading to a sale
Handling incoming calls
Making appointments by phone
Reaching the decision maker
The sales presentation
Telephone selling
Handling objections
Keeping records
How to motivate yourself

Duration

You may register at any time and have a full year to complete your studies, with extensions being granted at our discretion. The Business Marketing Home Study Course will take around 120 hours of study to complete.

Tutor Support and Assessment

The course is designed for you to study at home or work. You will receive a course manual, assignments and studyguide plus tutor support by mail and email. You will also have access to a dedicated student support line during working hours.

Each unit is followed by a written assignment, which is submitted and marked by your tutor. There is no external examination required.

What's included in the Business Marketing Home Study Course?

Studyguide
Comprehensive study notes for each unit of the course
Self-assessment activities
Assignments
Tutor support
Assignment marking & feedback
ASET registration and accreditation

Your investment

£ 215.00

Methods of payment: Credit/Debit card online (using Paypal).

You can pay the course fees in full or by instalments.

If paying by instalments you will pay a deposit of £125, followed by 4 monthly instalments at £30 (credit card only). To pay by instalments please call 0845 094 5889 .

Business Marketing Home Study Course

ASET Level 2
120 hours

Online payments are made using Paypal - all major credit and debit cards accepted.

Further courses

Customers studying the Business Marketing Home Study Course have also bought the following courses:

{REL[965][complimentary_courses]FZvzNiCkREL}{REL[966][complimentary_courses]FZvzNiCkREL}{REL[967][complimentary_courses]FZvzNiCkREL}{REL[968][complimentary_courses]FZvzNiCkREL}{REL[969][complimentary_courses]FZvzNiCkREL}{REL[970][complimentary_courses]FZvzNiCkREL}{REL[971][complimentary_courses]FZvzNiCkREL}{REL[972][complimentary_courses]FZvzNiCkREL}{REL[973][complimentary_courses]FZvzNiCkREL}{REL[974][complimentary_courses]FZvzNiCkREL}

Home Business Start-Up Programme

Would you like extra support as you set up your business?

Lotus Start-Up Programmes have been designed specifically for women starting a business for a better work/life balance. In addition to your home study course you'll receive a range of other support services including success coaching, start-up mentoring and access to ongoing business support.